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Futurist and trendspotter Tod Maffin shows us how leading-edge companies are exploiting networking websites like Facebook, MySpace and YouTube to find and recruit the future workforce.
The Facebook generation understands it’s a sellers’ market in the workforce and employers are scrambling to understand what makes this generation tick. If your organization thinks grooming your future leadership is about placing ads in newspapers and using old-school recruiting techniques, there’s a nasty shock in store.
In this presentation, Maffin walks audiences through the challenges involved in this new world of talent management and delivers valuable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.
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About Tod Maffin
Maffin is a leading authority on new technologies, social media, blogs, podcasts and online video, and user-generated content. He is Canada’s go-to commentator on the impact of accelerated technological change and innovation on business and the economy. His firm MindfulEye.com developed technology to perform syntactic analysis on public opinion comments posted on the Internet and aired in the media, thus providing a “mood monitor” of stocks. A pod-casting pioneer, Maffin is the author of an influential technology blog (TodMaffin.com) and hosts a national technology program on CBC Radio. |